Renaissance of Nokia

Renaissance of Nokia

An IPhone falls to the floor, IPhone breaks into pieces. Nokia falls to the floor, breaks the floor. These are one of trolls that we encounter in the social media on a daily basis these days. Have we ever wonder why these all cynicism on this marque?? Nokia is not a just brand which makes a cell phone but it is just more than that. It is an emotion. If one craved to buy a cell phone, his first and last choice would have been NOKIA. It’s the reliability and excellence of the product that had made a never expunging mark on the owner’s thought. People adored this brand and were ready to pay anything for their brand.  Nokia is a finnish company which was originated in 1865 from a mill company and has its headquarter at Espoo. It was 274th leading company (2013) in the world employing more than 61 thousand employees from around 120 countries. Once upon a time, NOKIA also became the largest seller of mobile phones in the whole domain, but its dominance over the market was slowly and gradually being overshadowed by its other competitors.

Due to the cut-throat competition and enhancing technology in the Telecommunication sector, various companies saw it as a golden opportunity to take the baton of the hefty market share from Nokia and prove their prowess to others. In these all processes, Nokia got behind its rivals. TechGurus saw the Operating System (Symbian) as one of the major shortcoming which had caused a breakdown of the company.  In 2005, a new operating system for phones (Android) was launched. It got an immense positive response from the users. The  main pros of this OS were:
It was Multitasking OS
It had more versatile apps on the Play Store
A well modified ROM could be installed
It provided bigger screens
HTC got the license of Android and released the first android based handset HTC Dream on October 22, 2008.  Following the same footprints, brands such Nexus, Samsung ,Asus etc. also got the android licensed to them and launched their smartphones. Samsung turned out to be victorious this time by launching a smartphone GALAXY Y on August 2011 and it later on went to became one of the bestselling Cell phones in the history. Other makers were gradually gaining the control over the arcade while Nokia was on the losing side. Newcomer brands such Micromax, Lava etc. further slaughtered the hopes of our favourite and dear brand Nokia. As a last attempt, Nokia agreed to use Windows as an OS in their devices but it again proved to be a loss affair. By mid-2012, with the company’s stock price falling below $2, Nokia became almost bankrupt. To tackle the disastrous losses, Nokia Mobile divisions was sold to Microsoft Corporations on April, 2014. The most trusted cellular brand was monetarily wretched. Android hurricane flounced away all the glory from this brand.
And we all know that a winner is just loser who tried one more time. Nokia is absolutely a winner. It is ready for a vigorous and valiant comeback. On 18 May 2016, Microsoft announced the sale of the Nokia-branded feature phone division to FIH Mobile, a division of Foxconn, and HMD Global, a new company in Finland. The two will be working together, along with Nokia Technologies, to create Nokia-branded devices. The deal is expected to close in June 2016. Nokia will be providing brand and patent licensing to HMD, and will take a seat on the board of directors of the company, as well as set requirements. Devices are set to be released in 2017. On 8 January 2017, HMD announced their first Android smartphone, Nokia 6. HMD is also expected to launch 6-7 phones by the end year 2017. Nokia has also announced a phone 3110 and all the Tech lovers are going crazy over it. There is a colossal appreciation for it. These all are being seen as the marks of the renaissance of the most trustworthy cellular brand NOKIA. People can’t wait to get this sensational device again their pockets. At last the revival of Nokia doesn’t showcase only it’s never giving up attitude but also instils us to implement the same in our lives.
Editor: Aman Kumar